How to use the Site Structure report

Site Structure shows you the structure of a website in a tree format, along with metrics for each path level —all without having to run a crawl.

This report helps you understand different sections of a website and how they contribute to its SEO.

Analyze your competitor’s website sections that drive the most organic traffic

Check the Organic Traffic column to see which sections of a website drive the most search traffic.

For example, our Spanish-, German-, and Italian-translated blogs are responsible for 8% of the total organic visits.

We can also see that two of our listicles about free tools bring almost as much search traffic as the abovementioned localized versions of our blog.

Their Traffic Value is also high when compared to the rest of the subfolders, which may imply that these topics are commercial and contain a transactional intent. This means that readers are in buying mode and already know what they’re looking for.

Analyze your competitor’s website sections that attract the most referring domains

Check the Referring Domains column to see which sections of a website attract the most referring domains.

For example, our free backlink checker tool has been linked to from 35,183 pages from 5,442 unique referring domains. It’s also responsible for 10.9% of Ahrefs.com’s search traffic.

You can further expand the caret to get page-level metrics and click on Organic keywords to investigate further.

Analyze your competitor’s ads activity and spending

See how much your competitor is spending on PPC over time.

Click on the Columns dropdown and select just the paid metrics: Paid traffic, Paid pages, and Paid keywords.

If you want to see the changes over the past month, we can click the Compare dropdown to choose the previous month's date to compare the current paid metrics with the past month.

Here we can see that the blog subfolder registered a bump in ad spend.

If we expand the folder and look closer, we’ll see that monday.com boosted their “task management” and “project management” categories with ads, compared to their rest.

From here, you can click on the Paid keywords number to investigate further.