Every SEO professional needs to know how well their sites rank for their target keywords.
They also need to keep track of competitors' rankings.
You can do this manually by typing queries into search engines. But that’s time-consuming and can be inaccurate. Luckily, there are many awesome tools that do this automatically.
Here at Ahrefs, we have integrated keyword rank checking functionality into 3 core tools:
Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries.
For each keyword we show:
Keyword Difficulty (KD)
Estimated organic traffic
This data comes from our database of ~500 million keywords (updated monthly).
Find rankings for specific keywords using the inbuilt filters and search functionality.
Check where a website or web page used to rank for any keyword, as far back as 2015.
Use this report to:
Check if your rankings have improved or worsened over time.
See how your competitors' rankings are progressing.
Identify keyword cannibalization issues (i.e., when multiple pages rank for the same keyword)
You can also compare your site's rankings for any keyword against the sites of up to five competitors.
Track keywords in <a1>Rank Tracker</a1> to see a detailed snapshot of your sitewide ranking progress.
Get a set of important SEO metrics for every keyword you're tracking:
Visibility: The estimated percentage of all clicks from tracked keywords to your website.
Average position: The average ranking position across all tracked keywords.
Traffic: The estimated total organic traffic from all your tracked keywords combined.
SERP features: The number of owned and tracked SERP features for your keywords.
Positions: Increases and decreases in rankings across all tracked keywords.
We update these metrics at regular intervals, so the data is always fresh.
You can also track keyword rankings at the city or state level.
See where you rank on both desktop and mobile (in 187 countries).
Toggle between desktop and mobile results at the touch of a button.
With the search engines' recent shift to mobile-first indexing, this has never been more important.
Check which SERP features exist for your tracked keywords and how many of them you own.
There are nine SERP features where the presence of the target website is tracked:
And there are six SERP features where the presence of a target website isn't tracked (but the presence of that feature in the SERPs is):
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Check who ranks in the top 10 for your target keyword in 187 countries.
See the total number of backlinks and estimated organic search traffic to each ranking page, plus a few other important SEO metrics:
Ahrefs Rank (AR)
Domain Rating (DR)
URL Rating (UR)
Number of Domains
Number of Keywords
Top Keyword (and its estimated search volume)
Rank trackers are tools that automates the process of checking search engine ranking positions for certain keywords over time.
Learn how to improve your Google rankings in 6 easy steps. Follow these instructions to rank higher and get more organic traffic to your website.
Google ranks webpages using more than 200 ranking factors. Nobody knows them all, but we do know the most important ones.