Search Engine

Una guida per principianti di Ahrefs

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If you want to learn SEO, you’ve come to the right place.

Over the years, we’ve published tons of free educational materials on our SEO Blog and YouTube channel, helping millions of people to get more organic traffic to their websites in the process.

But the issue with these resources is that their content is unorganized. There's no clear starting point or pathway to SEO knowledge.

That's why we created this guide. Whether you're just getting started on your SEO journey or already know the basics, this page is your gateway to SEO mastery.

Cos’è la SEO?

SEO (Search Engine Optimization) is the practice of growing a website's traffic from organic search results. It involves things like keyword research, content creation, link building, and technical audits.

Risultati a pagamento

Le aziende pagano Google per essere qui.

Risultati organici

Nobody can pay Google to be here. SEO is all about putting your website there.

SEO Glossary

If you've read anything about SEO before, you'll know there's lots of industry jargon. But to keep things simple for now, here are a few key terms and concepts you should know.


Links from a page on one website to another.

Parole chiave:

The words and phrases that people type into search engines to find what they’re looking for.

Parole chiave a coda lunga:

Keywords with low search volumes.


Questo sta per Search Engine Results Pages (pagina dei risultati del motore di ricerca). Sono le pagine che Google e altri motori di ricerca mostrano in risposta alla query di ricerca di un utente.

Feature SERP:

Non-traditional search results (not a 'blue link') like videos, tweets boxes, or featured snippets.


Answers to search queries pulled from a top-ranking page that show up near the top of the SERP.


Search results with additional valuable information displayed alongside them (e.g., star ratings, cooking times, etc.)


Emailing relevant bloggers and journalists to tell them about your content.

Scopri di più sul gergo del settore nel nostro glossario SEO.

SEO per le imprese locali

Le persone non cercano più attività commerciali locali nelle Pagine Gialle. Usano Google. Scopri come ottenere più affari dalla ricerca organica con le nostre guide SEO per le imprese locali.

Cerchi più risorse? Dai un’occhiata al nostro blog e al canale YouTube.