The competitive research tool you were looking for

Ahrefs' Site Explorer combines three powerful SEO tools in one interface:

  • Organic traffic research - See what keywords your competitors are ranking for and which pages bring the most traffic from search.

  • Backlink checker - See which website are linking to your competitors and gauge the quality of their backlink profile.

  • Paid traffic research - Learn whether your competitors are doing paid search advertising and where they funnel their paid traffic.

Paid traffic
Organic traffic
Backlink profile
  • See how much organic search traffic a target website is generating and what keywords it ranks for in search.

  • Gives you a snapshot of a website’s backlink profile and plots backlink growth over time.

  • See the exact keywords your competitors are paying for along with their ad copy and landing page URLs.

Research Organic Traffic

Want to see what keywords your competitors are ranking for in search and how much traffic it brings them?

Just enter their websites in Site Explorer and browse the “Organic search” section of the reports.

Ahrefs monitors over 130 Million keywords in the US alone (+ over 100 other countries), so we have enough coverage to paint a pretty accurate picture of websites’ organic search traffic.

Competing domains
Organic Keywords
Movement
Top Pages
  • Get the list of keywords that a target website or URL ranks for in search.

  • Analyse the ranking progress of a target website or URL over time.

  • Shows which pages of a target website are getting the most traffic from search.

  • See what websites rank in search results for the same keywords as your target website.

Research Backlinks

Are you looking to dissect the backlink profile of a certain website?

Just put it into Site Explorer and navigate to the “Backlink profile” section of the reports.

Ahrefs has the fastest backlink crawler in the industry and boasts the world's biggest index of live backlinks (over 15 trillion links), which makes Site Explorer the best tool for backlink research.

Anchors
Backlinks
Backlinks
Ref.domains
Ref.domains
Broken Backlinks
  • Get a list of all the backlinks pointing to a target website or URL.

  • See all the backlinks that were gained or lost during a set time period.

  • Shows you all root domains pointing to a target website or URL.

  • See all the referring domains that were gained or lost during a set time period.

  • See if a target website or URL has any “broken” backlinks pointing to it.

  • Get the full list of anchor phrases pointing at the target website or URL.

Research paid keywords

Do you want to know if your competitors are buying any search ads and what keywords they’re bidding on? Navigate to the “Paid Search” section of the reports to get all the juicy details.

Top Landing Pages
Paid Keywords
Top Ads
  • Get the list of keywords that a target website or URL is advertising for in search.

  • Shows you all the ads we see in search for a target website or URL.

  • See which pages on a target website are getting traffic from PPC ads.

Research pages

The section of the reports called “Pages” allows you to quickly find out which pages on a target website have the most backlinks and social shares.

Best By Shares
Best by Backlinks
  • Shows you which pages on a given website have the most backlinks.

  • Shows you which pages on a given website have generated the most social shares.

Research outgoing links

The section called “Outgoing Links” will give you an idea of a target website's linking patterns: what websites they link to the most, which anchors they use and if any of their outgoing links are broken.

Anchors
Linked Domains
Broken Links
  • Gives you a list of websites your target website is linking out to.

  • See which outgoing links are broken on your target website.

  • Shows the anchor text of outgoing links on your target website.

Try Ahrefs for Free

Start using Ahrefs' Site Explorer tool and dive into all this powerful data right now!

Start your free trial