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How to use Dashboard

Dashboard is the central hub for all your projects.

Here, you’ll get a quick overview of all your projects, along with the growth, stagnation, or decline of important SEO metrics for each of them.

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The metrics are pulled from our core tools:

  • Health score from Site Audit
  • Referring domains, backlinks, and organic traffic from Site Explorer
  • Tracked keywords from Rank Tracker


Site Explorer metrics are updated every 24 hours, while Rank Tracker and Site Audit metrics are based on the latest update or last crawl.


Clicking on Show competitors at the bottom of any project will expand the list of competitors added during project setup. The bolded metrics and deltas exceed the values of the main target.

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See Google Search Console performance data

If you’ve connected your Google account with Ahrefs, click on the GSC performance tab to see your GSC data on the Dashboard.

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Unlike GSC, Ahrefs allows you to see data for longer than 16 months.

The GSC performance tab also includes a unique metric: clicks from anonymized queries.

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This shows the percentage of clicks that Google has filtered out to protect the privacy of the user making the query. This helps to paint a more accurate picture of the actual clicks landing on your website.

For more information on anonymized clicks hidden by Google, read our article:

Disavow URLs or domains pointing at your projects

Every project in Ahrefs contains a link called Disavowed links.

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Clicking on it will bring you to our Disavowed Links tool, where you can upload a disavowed links file or manually add links you want to disavow. This hides them in the backlinks and referring domains reports for the target project domain.

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Disavowing links in Ahrefs doesn’t submit them to Google’s disavow tool. You’ll have to do this manually on your own.

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To do so, click on the Export button to download a properly formatted .txt file that you can then upload directly within Google’s disavow tool.

Monitor the performance of multiple URLs with Portfolios

You can also group a list of URLs from 10 different domains in a portfolio and get a comprehensive view of their aggregated metrics (organic traffic, organic keywords, backlinks, referring domains, etc.).

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Just like with projects, clicking on any of the metrics will take you to the corresponding report in Site Explorer. Only this time, the metrics will be for all the aggregated URLs.

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Use portfolios to:

  • Track a dozen of competitors to gain insights into your industry as a whole
  • Combine multiple regional domains into one entity
  • Create sets of pages for A/B testing on-page SEO tactics
  • Create author portfolios to spot which authors are bringing in the most traffic, which ones have a higher publishing pace, and so on
  • Set up client portfolios to demonstrate how your published content is performing against your client's whole website
  • Track keywords from multiple pages at scale


For the moment, GSC performance is not available for Portfolios.

Set up quick alerts

You can set notifications for each project directly from the Dashboard and get emails straight into your inbox for:

  • New and lost backlinks
  • New keywords
  • Site Audit notifications
  • Rank Tracker updates

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Highlight your most important projects

If you’re managing several projects but want to see the important ones fast, click on the “Star” icon.

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You’ll then be able to surface these projects fast by clicking on “Starred”. You can even pin them to the Dashboard by toggling on “Pin starred”.

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Organize your projects with folders

Sort projects into folders so that they're even easier to find and share. Choose to share specific folders with certain team members, but not others.

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Organize your keywords with keyword lists

Manage keyword lists so that they're even easier to find and share.

If you’re an admin or the creator of a list, you can choose to share specific keyword lists with certain team members, but not others.

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Next lesson

Introduction to Site Explorer