Content Explorer
Link building use cases
Here are some actionable link building use cases for Content Explorer.
Find topics that generate a lot of links
Discover hot topics in your niche.
Search for a broad topic and filter for pages that get at least 400 referring domains.
![How to use Content Explorer: Use cases-1](https://static.ahrefs.com/images/academy/how-to-use-ahrefs/content-explorer/lb-use-cases-01.png)
From here, you can click on Referring domains, then go to Backlinks to reverse engineer how they got those links in the first place.
![How to use Content Explorer: Use cases-2](https://static.ahrefs.com/images/academy/how-to-use-ahrefs/content-explorer/lb-use-cases-02.png)
Find broken link building opportunities
This tactic involves:
- Finding broken pages with a lot of backlinks
- Creating a similar page on the topic
- Asking those linking to the broken page to link to yours instead
To find such pages, search for a broad topic and filter for Only broken pages. Then use the Referring domains filter to exclude pages with few or no referring domains.
![How to use Content Explorer: Use cases-3](https://static.ahrefs.com/images/academy/how-to-use-ahrefs/content-explorer/lb-use-cases-03.png)
Once you find a promising broken link building opportunity, click on Referring domains and go to the Backlinks tab.
![How to use Content Explorer: Use cases-4](https://static.ahrefs.com/images/academy/how-to-use-ahrefs/content-explorer/lb-use-cases-04.png)
Find broken link building opportunities
Unlinked brand mentions are a low hanging fruit: those mentioning you already talk about you, they just need a friendly nudge to link back to you.
To find such opportunities, search for your brand and exclude mentions from your own website using the operator -site:[own website].
![How to use Content Explorer: Use cases-5](https://static.ahrefs.com/images/academy/how-to-use-ahrefs/content-explorer/lb-use-cases-05.png)
Then toggle the One page per domain setting and enter your own domain under Highlight unlinked domains.
![How to use Content Explorer: Use cases-6](https://static.ahrefs.com/images/academy/how-to-use-ahrefs/content-explorer/lb-use-cases-06.png)
The websites that have never linked to you before will be highlighted, which means you can reach out to them and ask for the link.
![How to use Content Explorer: Use cases-7](https://static.ahrefs.com/images/academy/how-to-use-ahrefs/content-explorer/lb-use-cases-07.png)
To toggle all unlinked mentions, hit the Export button and toggle the Only pages with highlighted domains option.
![How to use Content Explorer: Use cases-8](https://static.ahrefs.com/images/academy/how-to-use-ahrefs/content-explorer/lb-use-cases-08.png)